carol elizabeth pennell asheville native real estate broker pennell@beverly-hanks.com 828.273.7770

Asheville Remains Very Happy!

01/28/2011

ASHEVILLE — The president vacationed here. A top publisher recommends others do the same.

Known worldwide for its travel guides, Fodor’s has named Asheville the top destination for 2011, beating out such places as Morocco and Nicaragua. The list features 20 other destinations and is published in a photo gallery with travel information on http://www.fodors.com.

“The bottom line is Asheville is getting noticed,” said Marla Tambellini, Asheville Convention and Visitors Bureau director of marketing and public relations. “It has become a destination of note like people talk about Charleston and New Orleans.”
Asheville tourism officials met with Fodor’s representatives recently, Tambellini said. They stressed Asheville’s unique mix of urban shopping and outdoor activities.

“It’s a combination of being a vibrant destination with the natural beauty and the work of our PR team,” Tambellini said of the Fodor’s mention.

Posana Café owner Peter Pollay relocated to Asheville in 2003 from Malibu, Calif. He wanted to get away from the Southern California environment and moved to Asheville for a slower pace and the lifestyle, which made the Fodor’s nod not entirely surprising.

“A lot of us are not from here,” Pollay said. “It seems like the country and the world are starting to figure out the same reasons that brought people here.”

The restaurant relies heavily on tourist traffic, especially during the summer months. Pollay sees a lot of benefits from the Fodor’s distinction.

“The more people that come into town, the more opportunities we have for customers,” he said.

Fodor’s publicist Meg Rushton said Asheville was selected by a team of writers and editors. Writers nominated locations, and an editorial team reviewed the nominations and made selections.

“We are looking for places that are always going to be great places to visit, but specifically special in 2011,” Rushton said.

Asheville was recently named Beer City USA, which Rushton said “brought it to our attention.”

This is not the first time Asheville has gotten national publicity recently.

The New York Times featured the city in its travel section in October, and Frommer’s named Asheville one of its top 12 travel destinations in 2007.

Asheville was also named one of the happiest places in the world by author Eric Weiner in his book The Geography of Bliss.
Asheville Citizen Times

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